The landscape of cloud technology is continuously developing. With a number of CRM platforms available, the market-leader Salesforce, have recently been making acquisitions to retain their title as the CRM leader in the Gartner Magic Quadrant. Known for its innovative Customer Relationship Management solutions, Salesforce continues to enhance their platform, acquiring businesses that add to, or compliment, their functionality. Recently, there’s been significant buzz around Salesforce’s acquisition of Own Company, a leading provider of cloud data protection solutions and a partner of Mint.
The acquisition is expected to close in the fourth quarter of Salesforce’s fiscal year 2025*, opening the door to many exciting possibilities for Salesforce’s future growth, security offerings, and its overall position in the cloud space. In this post we’re going to explore what this means for you as a Salesforce customers**.
Increased Trust and Growth in Regulated Industries
Data is the most valuable asset for any business. For companies using Salesforce to manage customer data, the importance of protecting that information from accidental loss or corruption cannot be overstated. Currently, Salesforce offers limited native data recovery solutions, leaving many businesses to rely on third-party services like Own Company to provide automated backup, recovery, and replication services for Salesforce and other SaaS platforms.
However, data protection isn’t just about preventing loss; it’s also about ensuring that companies comply with ever-increasing regulatory requirements especially industries such as finance, healthcare, and government being heavily regulated and require the highest levels of data security. Compliance to regulations such as GDPR, CCPA, and HIPAA means that businesses have to handle data with care, ensuring that they can recover information if required and prove they’ve implemented sufficient safeguards.
A fully integrated data protection system would further empower its users to handle these regulatory requirements seamlessly. With integrated, automated backups and a robust disaster recovery process, organisations could meet compliance regulations without the added complexity of juggling multiple external services.
AI-Driven Data Protection Solutions
Salesforce has already made significant investments in Artificial Intelligence (AI) technology through its Einstein platform, which provides AI-powered analytics and insights, and its most recent acquisition of Tenyx (a pioneering company specialising in AI). Integrating Own Company’s backup and recovery services with Einstein could lead to predictive solutions where AI models anticipate data risks, proactively suggest recovery actions, and provide enhanced insights into potential security vulnerabilities.
For instance, using AI, Salesforce could alert companies of unusual data deletions or corruptions, automatically initiate backups, or even recommend solutions for mitigating data loss before it happens. This AI-driven approach could revolutionise data protection by making it proactive rather than reactive.
Becoming a One-Stop-Shop for Data Security
By owning a backup and recovery platform, Salesforce could offer businesses a one-stop solution for their CRM, data storage, and security needs. Companies wouldn’t have to rely on third-party vendors for backup solutions, making Salesforce an even more attractive option for businesses prioritising security, compliance, and reliability.
In conclusion, the acquisition of Own Company by Salesforce marks a pivotal step toward addressing one of the biggest challenges that modern businesses face—protecting their most valuable asset: data. This move not only enhances the Salesforce platform by embedding automated backup and recovery services but also open ups new opportunities in industries that prioritise data security and compliance.
Are you interested in finding out more about how Own Company’s backup and recovery services could help your organisation protect your data? Get in touch with MINT today!
*Subject to customary closing conditions, including the receipt of required regulatory approvals.
** Till the ink is dry and the acquisition is completed this is speculation.