Salesforce® Automation Optimisation Enhancing Operational Efficiency At Pharmaron

Salesforce® automation optimisation helped Pharmaron take a significant leap forward in operational efficiency and user adoption in it’s CRM (Customer Relationship Management). As a global leader in life sciences services, Pharmaron needed a smarter way to manage Salesforce® tasks and drive consistent user engagement. Mint® stepped in to make it happen.

Working closely with Pharmaron’s internal teams, we started with a comprehensive system assessment, uncovering key areas where automation could replace manual effort and streamline operations. Mint’s focus was on two major outcomes: reducing the administrative burden on teams and making Salesforce® so intuitive that adoption would naturally rise.

Mint® redesigned Pharmaron’s Salesforce® interface with a user-centric approach, simplifying navigation and enabling quicker access to critical workflows. Alongside these UX enhancements, we automated a range of processes, from data entry to routine reporting aligning everything with Salesforce® best practices.

The solution included:

• Strategic Discovery: Mint® engaged deeply with Pharmaron’s key stakeholders to understand their business priorities, operational dependencies, and technical constraints. This upfront discovery process ensured that every decision throughout the migration aligned with Pharmaron’s long-term goals for growth, visibility, and efficiency.
• Seamless Salesforce® Migration: We executed a carefully structured migration plan, transferring US instance data, processes, and automation into the existing UK Salesforce® platform without disruption. Our approach minimised downtime and preserved data integrity, allowing teams to transition smoothly with zero impact on daily operations.
• Global Process Standardisation: Mint® unified sales workflows across both regions, eliminating inconsistencies and aligning best practices into a single, streamlined process. As a result, Pharmaron’s global teams now collaborate more efficiently, with better reporting, forecasting, and customer engagement.

The results speak volumes. Pharmaron saw a notable increase in user adoption rates and a significant reduction in administrative workloads after the Salesforce® automation optimisation project. With unified systems providing a holistic view of operations, teams now spend more time on strategic initiatives and less on repetitive tasks.

“They got straight to the point, understood our needs, and delivered solutions that just work. Our team couldn’t be happier with the improvements.”
— Kelly Merroth, Marketing Manager, Pharmaron

By partnering with Mint®, Pharmaron transformed its Salesforce® platform into a strategic asset, one that powers daily operations efficiently and reliably. Our automation expertise didn’t just solve immediate pain points; it future-proofed Pharmaron’s systems for continued innovation.

If you’re ready to streamline operations and drive user adoption, then Mint® is the Salesforce® partner to help you take your next step. Let’s talk