Romify Salesforce® Integration Solution Unlockes Marketing Efficiency

The Romify Salesforce® integration helped PCI Pharma Services streamline event data management, automate lead follow-ups, and boost marketing ROI. As a global CDMO with 15 international sites, PCI runs a broad schedule of industry events and conferences. But until recently, they lacked a clean, efficient way to connect event activity with Salesforce®. Mint® delivered a custom Romify integration that solved this, elevating both productivity and insight.

Previously, PCI’s marketing and sales teams spent significant time manually entering event data into Salesforce®, reconciling attendee lists, and chasing lead follow-ups. This process drained valuable hours and created delays in post-event outreach. Mint® stepped in with a Salesforce®-native solution that brought clarity, speed, and automation to the entire event lifecycle.

The core of the solution was a seamless Romify integration. This allowed real-time attendee data from events to sync directly with Salesforce®, ensuring no lead was lost and no detail missed. Mint® also built in custom workflows to support personalised follow-up actions, triggering automatic emails, task assignments, and lead updates based on attendee engagement.

Key features of the solution included:

• Seamless Romify Integration: Enabled real-time attendee data capture and syncing directly within Salesforce®.
• Automated Workflows: Replaced manual follow-ups with automation, saving time and improving consistency.
• Enhanced Data Visibility: Allowing for custom dashboards and reports to reveal event performance and marketing ROI in real time.
• Optimised Lead Nurturing: Structured data allowed for faster segmentation and smarter follow-up campaigns.

The impact was immediate: PCI saw a 50% reduction in manual effort, freeing marketing teams to focus on strategy rather than admin. Event data became actionable faster, helping sales teams reach prospects when engagement was highest.

From day one, their experts worked seamlessly with us, ensuring Romify integrated flawlessly into our Salesforce® platform. Every challenge we faced was met with a solution, and the result is nothing short of brilliant.

— Amanda Anderson, Global Marketing Manager, PCI Pharma Services

Thanks to Romify and Mint®’s expertise, PCI no longer treats event data as an afterthought, it’s now a strategic driver of lead engagement and conversion. The Romify Salesforce® integration delivered measurable gains in time saved, data quality, and marketing outcomes.

For growing organisations running regular events, the Romify Salesforce® integration is a proven way to turn post-event admin into post-event opportunity. Want to increase your lead engagement and conversion, let’s talk.