Salesforce® User Experience Optimisation Improves Operational Clarity

Mint®’s Salesforce® user experience optimisation helped Greentop Circus Centre transform its internal processes by making Salesforce® easier to use, more relevant, and better aligned with how the team works. As a creative, community-driven organisation, Greentop needed a system that supported their unique operational needs, not one that added complexity. Mint® delivered a practical, people-first solution that brought clarity and control to their day-to-day operations.

Over time, Greentop’s Salesforce® system had become difficult to navigate. Pages were cluttered, workflows felt disconnected, and important data was hard to find. This led to frustration and inconsistent use of the platform. Mint® was brought in to refresh the user experience, not just visually, but functionally.

The Mint®  team began with a full system review, working alongside users to understand how the platform was being used (and misused). We then simplified the interface, improved field layouts, and reduced noise across key pages making Salesforce® feel approachable and aligned with actual user workflows.

Key features of the solution included:

• Streamlined Interface: Page layouts and tabs were reorganised to prioritise relevant data and reduce clutter.
• Process Mapping & Alignment: Key workflows were revised to reflect Greentop’s operational structure, ensuring smoother task management.
• Simplified Navigation: Custom views and dashboards helped users access what they need without unnecessary clicks.
• User-Centric Design: Built to match how staff work, improving both adoption and satisfaction.

The result was a system that staff could engage with more confidently no longer a barrier, but a tool that supported better decision-making and smoother day-to-day operations.

“We knew Salesforce® had the potential to make our lives easier, but we weren’t quite getting there. Mint® came in, listened, and just got it. Now it’s so much more effective.”
— Teo Greenstreet, Centre Director, Greentop Circus Centre

With Mint®’s Salesforce® user experience optimisation, Greentop gained more than a better-looking system. They gained time, clarity, and the confidence to use Salesforce® to its full potential. The solution not only fixed problems it unlocked new possibilities for programme delivery, reporting, and team coordination.

For mission-driven organisations juggling creative and administrative responsibilities, the Mint® Salesforce® user experience optimisation offers a practical path to systems that actually support the work being done every day. Let’s see how we can help you.