Empowering Sales Teams with Salesforce® Sales Cloud

Implementing a Salesforce® Sales Cloud solution helped F. Ball and Co. Ltd. unify its sales processes, gain better visibility of the pipeline, and empower sales teams to work more efficiently. As the UK’s leading manufacturer of flooring adhesives and preparation products, F. Ball wanted a solution that would bring structure to its growing sales team and help capture valuable data all without overwhelming users. Mint® delivered a tailored implementation that was both intuitive and impactful.

From the start, Mint® prioritised user experience. The platform wasn’t just set up to manage accounts, it was built to support the way F. Ball’s team works day to day. Custom layouts, streamlined workflows, and simplified reporting tools made Salesforce® feel less like admin and more like an operational asset.

Beyond deployment, Mint® worked closely with sales leaders to embed best practices, remove manual duplication, and provide training that felt relevant, not generic. The result was a system that added value without friction, driving both user engagement and leadership insight.

Key features of the solution included:

• Custom Sales Processes: Tailored opportunity stages and lead workflows based on F. Ball’s real-world operations.
• Reporting & Dashboards: Visual reports gave sales leaders real-time access to pipeline performance.
• Data Hygiene Support: Cleaner account and contact records ensured greater accuracy across territories.
• User-Centric Training: Training focused on what mattered most to users, ease, clarity, and relevance.

The Salesforce® Sales Cloud platform became the central hub for all sales activity, reducing reliance on spreadsheets and emails, and providing a clear view of everything from individual rep performance to company-wide trends.

Salesforce® has given us the clarity we didn’t realise we were missing. Mint® made it simple, practical, and relevant to how we actually sell. The team has taken to it really well.

— Karl Brannigan, Sales Director, F. Ball and Co. Ltd.

The Mint® Salesforce® Sales Cloud implentation wasn’t just a rollout, it was a shift in how F. Ball approached growth. With a CRM system that’s structured around their goals and flexible enough to grow with them, the sales team now operates with more confidence, clarity, and consistency. Want to revoloutionise your growth? Let’s talk