Accelerating Sales Efficiency with the Mint® Salesforce® CPQ Solution

The Mint® Salesforce® CPQ solution helped Bender Inc. bring structure, speed, and consistency to its complex quoting process. As a global leader in electrical safety technologies, Bender’s sales team must configure technical products quickly and accurately across healthcare, industrial, and transportation sectors. But with fragmented tools and inconsistent documentation, quoting was time-consuming and inconsistent. Mint® stepped in with a CPQ (Configure, Price, Quote) solution that was not only built around Bender’s products but also scalable to meet future needs.

Before working with Mint®, Bender’s quoting process relied heavily on manual formatting and disconnected workflows. Sales reps spent too much time building quotes from scratch, often using outdated templates or non-standard pricing. These inefficiencies made it harder for sales teams to respond quickly and harder for leadership to get accurate oversight of sales activity. Mint® responded with a custom-built CPQ tool, fully integrated into Salesforce®, that brought clarity and control to the entire process.

Rather than deliver a one-size-fits-all solution, Mint® worked closely with Bender to understand their quoting logic, product variations, and pricing models. The result was a guided quoting experience that made it easier for reps to configure deals while ensuring every document sent to customers was accurate, branded, and compliant.

Key features of the solution included:

• Tailored CPQ Engine: Built from the ground up to reflect Bender’s pricing structures and configuration rules.
• User-Friendly Interface: Guided quoting experience reduced errors and simplified navigation for sales teams.
• Automated Quote Generation: Instantly produced polished, on-brand documents, ready to send.
• Real-Time Data Visibility: Sales leaders gained full oversight of quoting activity and pipeline status.

The impact was immediate. Quoting became faster and more reliable, with less time spent reworking documents or chasing approvals. Reps now focus on customers, not formatting, and leaders benefit from better forecasting and reporting.

This CPQ solution has transformed our quoting. It’s quicker, more consistent, and relects exactly how we work. Mint® nailed it.

— Dan Saenz, Customer Experience Director, Bender Inc.

The Mint® Salesforce® CPQ solution delivered more than automation it delivered trust, clarity, and momentum. For Bender, it meant fewer bottlenecks, stronger brand consistency, and a quoting process that scales with their business. For other manufacturers facing similar challenges, Mint® offers CPQ solutions that work exactly the way your teams do efficiently, accurately, and with confidence. So let’s talk.