How We Helped Custom Pharma Achieve Seamless Salesforce® Optimisation

Custom Pharma, a leading Contract Development and Manufacturing Organisation (CDMO), needed a Salesforce® optimisation strategy to improve efficiency and sales performance. Their existing system required a structured refresh to ensure better user adoption, streamlined workflows, and improved data alignment. As a trusted HLS specialist, Mint® provided expert Salesforce® project services that transformed Custom Pharma’s CRM into a powerful, intuitive, and high-performing tool.

Before partnering with Mint®, Custom Pharma’s Salesforce® setup was functional but lacked user-friendly navigation, efficient data structures, and automation. The sales team struggled with a complex interface, making it difficult to access key information. Manual processes slowed operations, reducing productivity and limiting business growth. Recognising the need for Salesforce® optimisation, Mint® worked closely with Custom Pharma to refine their CRM experience and align it with business goals.

Mint® tackled the challenges by optimising the Salesforce® UI, making it cleaner, more intuitive, and easier to navigate. They restructured sales and operational data to improve alignment with business processes, ensuring the team could easily access and utilise the right insights. Additionally, Mint® enhanced system performance by implementing Salesforce® automation, reducing manual workloads and eliminating inefficiencies.

The results of this Salesforce® optimisation were immediate. A more user-friendly CRM led to greater adoption among the sales team, while automated workflows reduced human error and improved overall efficiency. With structured data in place, Custom Pharma’s leadership gained better visibility, allowing them to make faster, data-driven decisions that enhanced operations and accelerated business growth.

As Chris Davison, CEO of Custom Pharma, put it:

“Before Mint® stepped in, Salesforce® felt more like a maze than a tool. Now, it actually works for us—easy to use, data in the right place, and everything just flows better. The difference is night and day.”

For pharmaceutical companies looking to maximise their Salesforce® potential, Mint® offers industry-leading CRM solutions tailored to HLS businesses. Whether you need a Salesforce® optimisation project, automation enhancements, or a complete system overhaul, Mint® ensures your CRM works for you—not the other way around.

Contact us today to unlock the full potential of your Salesforce® system.